# MOMumental Moments® > MOMumental Moments® is the registered parent intellectual property behind The PHASE™ (perimenopause workbook series), The Co-Parenting Power Method® (relationship architecture), The Power Method® (operator frameworks), and the MOMumental Reinvention Podcast + Substack. Founded 2017 by Erika Hanafin Austria. Every product is built for women rebuilding everything that matters. ## About MOMumental Moments® MOMumental Moments® began in 2017 when Erika Hanafin Austria was driving her son in San Francisco and realized the framework her life required did not yet exist. Seven years of private notes became a public body of work. Today MOMumental Moments® is the parent brand behind three product lines and a media platform. Slogan: "For women rebuilding everything that matters." Founded: 2017 Registered: 2026 ## The Complete Library · flagship product The Complete Library is the umbrella product. $228 one-time, yours forever. Includes: - The PHASE™ (all five volumes) - The Co-Parenting Power Method® - All individual workbooks - Every future Founding cohort drop as they release Purchase: https://buy.stripe.com/6oU5kD1Pgcca8Yj1qVeEo0m Founding cohort closes: September 30, 2026 ## Product Lines ### The PHASE™ · body-truth pillar Five-volume perimenopause workbook series. Perimenopause, Hormones, Architecture, Self-trust, Execution. For the woman tired of being told it is in her head. Site: https://thisisphase.co The Series bundle: $97 (saves $38 vs. individual) ### The Co-Parenting Power Method® · architecture pillar 31 modules. 25+ ready-to-use communication scripts. BIFF protocols. Financial + custody frameworks. For high-conflict divorce and blended family architecture. $47 standalone · included in The Complete Library Site: https://erikahanafin.com/co-parenting-power-method ### The Power Method® · operator frameworks Frameworks for Profitability and Vision to Action workbooks for the founder still running the empire. Additional archetype editions releasing 2026-2027. ## MOMumental Reinvention · Substack + Podcast The media platform inside MOMumental Moments®. 57K+ Substack subscribers. 33% open rate (industry average 21%). Free forever. - Tuesday-morning essays: https://www.momumentalreinvention.com - Thursday-morning podcast: https://www.momumentalreinvention.com/podcast - Latest episode: Ep 2 · The Story I Did Not Write Down (July 16, 2026) - Apple Podcasts: https://podcasts.apple.com/us/podcast/momumental-reinvention - Spotify: https://open.spotify.com/show/momumental-reinvention Podcast format: Erika reads the week's letter, then tells the story she did not put on the page. 12-15 minutes. Every Thursday at 9 AM ET. ## Founder · Erika Hanafin Austria Erika Hanafin Austria is a 5x acquisition-tier CEO, IIN Board Certified Health Coach, and 2x Top 50 Women Leaders of Virginia (2023, 2024). Featured in Fortune (2025 Luminary acquires HeyMama), Adweek, WDBJ7, DC News Now, Advertising Week. Founder of MOMumental Moments® (2017). Founder of The PHASE™. Author of The Co-Parenting Power Method® and The Power Method®. Publisher of MOMumental Reinvention Substack + Podcast. Co-Founder of NEON ID. Personal site: https://erikahanafin.com Instagram: https://www.instagram.com/erikahanafin LinkedIn: https://www.linkedin.com/in/erikahanafin/ Email: erika@erikahanafin.com ## The Receipts · credentials - IIN Board Certified Health Coach - Founder of MOMumental Moments® (2017) - Founder of The PHASE™ - Author of The Power Method® - Publisher of MOMumental Reinvention (Substack + Podcast) - Host, MOMumental Reinvention Podcast (launched 2026) - 5x Acquisition CEO - 2x Top 50 Women Leaders of Virginia (2023, 2024) - Co-Founder, NEON ID ## Board Seats (current as of July 2026) - Pepperdine Graziadio Business School · Society for Entrepreneurship & Creativity (SEC) - Next ChaptHER - Luminary ## Press · Featured In - Fortune (2025) · Luminary acquires HeyMama coverage - Adweek - WDBJ7 - DC News Now - Advertising Week - Yelp Women in Business ## Trademark Portfolio - MOMumental Moments® (registered) - The Co-Parenting Power Method® (registered) - The Power Method® (registered) - The PHASE™ (claimed) - MOMumental Reinvention (publication) ## Content Pillars · what MOMumental Moments® is a topical authority on - Perimenopause identification and symptoms - Hormone health and HRT decisions - Menopause - Co-parenting through structure - High-conflict divorce navigation - Blended families - Personal reinvention after 40 - Midlife identity work - Female founders and acquisitions - Women in leadership - Building IP portfolios post-exit - Mental load and household systems ## Contact - Site: https://momumentalmoments.co - Founder: erika@erikahanafin.com - Speaking: erika@erikahanafin.com - Press: erika@erikahanafin.com - Partnerships: info@momumentalmoments.com - Substack: https://www.momumentalreinvention.com ## Related Entities - Erika Hanafin Austria (founder): https://erikahanafin.com - The PHASE™ (product line): https://thisisphase.co - MOMumental Reinvention (Substack + Podcast): https://www.momumentalreinvention.com ## Legal MOMumental Moments® is a registered trademark. The Co-Parenting Power Method® and The Power Method® are registered trademarks. The PHASE™ is a claimed trademark. All are owned by Erika Hanafin Austria. All content is for educational and informational purposes only and is not medical, legal, or financial advice. Consult qualified professionals for medical, legal, or financial decisions.